Ahmed El Houari

Founding partner and knowledge expert


Professional, visionary and perfectly quadrilingual, AHMED El Houari has a high-level international experience between Morocco and Europe.
He has extensive experience in establishing and implementing market penetration, sales, marketing and international business development strategies for European companies in North Africa. In addition, he has been involved in the development and implementation of public-private partnerships, the promotion of foreign direct investment and multilateral funders’ programs.
Ahmed is accustomed to frequent meetings and travel, meeting deadlines, carrying out critical assignments, team-building, and preparing high-level reports and presentations.
He is a graduate of the High Business Administration program by San Telmo Business School. He, also, has a Master in International Business from EAE Business School, a Certificate in SME Management from the Polytechnic University of Barcelona and a Bachelor in Business Administration from the Polytechnic University of Valencia in Spain.
With more than 15 years of experience in advising and accompanying industrial groups, governments and SMEs, mainly between Europe and the North Africa region, he decided to join the Almaxyra & company project to bring an innovative vision of sector analysis and strategy for small and medium-sized enterprises, too often neglected by consulting firms.